On average, companies can expect to lose about $4.3 million in global sales because of social media mistakes. But that’s not all: research from Altimeter has shown social media crises are on the rise, year after year. Companies who don’t pay close attention to how they brand themselves online can confuse and even frustrate consumers whose complaints now have the ability to reach millions of people around the world via social media. It’s something to take seriously because a small mistake can lead to big consequences. Recently, McDonald’s in China had an expired meat scandal that was met with a strong backlash. But […]
The post How a Small Social Media Mistake Ended Up Costing These Companies $4.3 Million in Losses by @marcushokh appeared first on Search Engine Journal.
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